The Branding Masterclass: The Entire Brand Design Process

Learn The Entire Brand Design Process. Learn by doing approach on The Branding Masterclass: The Entire Brand Design Process…..

The Branding Masterclass: The Entire Brand Design Process

This course covers all aspects of the brand design process. From sketching to portfolio presentations there is not one thing this class leaves out. It is massive covering topics.

• Understanding Client Briefs
• Learning to Ask the Right Questions
• Client and Competitor Research
• Finding a Target Audience
• Creating a Customer Persona
• Finding a Style Direction
• Finding a Brand’s Position in the Market
• Word Association Exercises
• Word Mapping and Other Brainstorming Activities
• Sketching Concepts
• Learn How to be Creative
• How to Select Concepts for Development
• The Entire Logo Design Process
• Picking the Right Typeface
• Gridding and Finalizing Our Logos
• Creating a Logo System and Typographic System
• Creating a Flexible Color System
• Understanding Color Psychology and its Effect on Brand Design
• Working with Projects and Mockups to Develop Color Palettes
• Applying Our Brand Systems to Real World Projects
• Learn How to Write Ad Copy for your Brand
• Creating and Writing your Brand Voice and Language
• Creating Photography Rules for Brands
• Developing a Full Client Presentation
• Creating a Behance Portfolio Case Study
• Understanding the Basics of Brand Standards and Brand Guidelines

Who this course is for:

• Graphic designers wanting to learn more about the entire branding and brand design process
• Who wants to add brand packages to their client and interested in the Logo Design Process.
• Anyone wants to go deeper with design theory.
• Anyone wanting to learn how to be creative, brainstorm.
• who wants to build a portfolio