The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about […]
The best book for Branding Yourself. How to use social media to invent or reinvent yourself…
Business Branding for the Non-Designer TAKE CONTROL OF YOUR BRAND Think you need a large budget and a giant marketing firm to brand your business? This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving non-designers everything they need to create winning brands and successful business marketing. In this book you’ll learn: How to create
Advertising. The new Asian century The Chinese city where famous paintings are faked, the chicken sandwich that introduced McDonald’s to the Indian subcontinent, a successful advertising campaign for a beer that does not even exist… The Chinese city where famous paintings are faked, the chicken sandwich that introduced McDonald’s to the Indian subcontinent, a successful
The Story of the Bauhaus The Story of the Bauhaus through the 100 personalities, designs, ideas and events that shaped this monumental movement. Now 100 years old, the Bauhaus still looks just as fresh today as it did when it began. It was a place to experiment and embrace a new creative freedom. Thanks to this
Digital Design Theory Digital Design Theory bridges the gap between the discourse of print design and interactive experience Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the
